The Print Pact
Squarespace Website Design & Development
A custom Squarespace website built from the ground up for a new creative partnership, designed to educate visitors, spotlight artists, and create clear pathways for growth and participation.
The Problem
The Print Pact was launching as a brand-new business with a strong mission, but no central place to tell their story or support growth.
Before the website, the founders were operating as a startup by pitching their concept directly to businesses. There was no online presence to explain their process, no way for artists to discover or join the program, and no clear path for interested businesses to learn how participation worked.
Without a website, growth was limited. Artists could only connect if they already knew about The Print Pact, and potential partners had no way to explore the program or understand its value independently.
The Strategy
The goal was to create a website that could function as both an introduction and an invitation - educating visitors while actively encouraging participation.
Key priorities included:
Creating clear entry points for both artists and businesses
Showcasing The Print Pact’s process in a way that felt approachable and transparent
Building credibility and connection through a strong origin story
Designing the site to guide visitors toward action with intentional calls to action
The website needed to act as a hub: a place to learn, explore participating artists, and confidently join the program.
The Solution
We designed and developed a custom Squarespace 7.1 website using Fluid Engine, with clarity and usability at the forefront.
The final site included:
A thoughtfully structured homepage that explains the concept at a glance
A strong About page that tells the origin story behind The Print Pact
A dedicated Artist Directory to spotlight participating artists and their work
Clear calls to action throughout the site inviting artists and businesses to get involved
Simple, intuitive navigation to make information easy to find
Visually, the design remained clean and minimal, allowing the mission and artwork to take center stage while creating a welcoming, accessible experience for first-time visitors.
The Results
The Print Pact now has a centralized online presence that supports growth, visibility, and connection.
The new website:
Makes it easy for artists and businesses to understand how the program works
Provides a clear way for artists to join and be discovered
Positions The Print Pact as a legitimate, professional partnership
Creates a foundation for scaling beyond one-on-one outreach
