Yoga Steph
Squarespace Website Redesign & Platform Migration
A full Squarespace redesign and platform migration for a seasoned yoga instructor, replacing a DIY Wix site with a clean, conversion-focused website built to increase signups and support long-term growth.
The Problem
Steph’s previous website was holding her business back.
Built on Wix, the site was riddled with broken links, confusing navigation, and a layout that made it difficult for visitors to understand her offerings or sign up for classes. Despite having over nine years of experience as a yoga instructor, the website felt DIY and misaligned with her professionalism.
On the backend, simple updates felt overwhelming. Outside of managing her calendar, Steph wasn’t confident making changes, creating new pages, or properly linking content; making the site harder to maintain and grow. In a competitive local yoga market in South Central Pennsylvania, the lack of clarity and functionality was costing her signups and opportunities.
The Strategy
The goal was to rebuild Steph’s website from the ground up with clarity, conversion, and ease of use at the center.
We fully redesigned the site and migrated it from Wix to Squarespace 7.1 using Fluid Engine, giving Steph a platform that was both flexible and easy to manage. We also moved her email marketing to Flodesk to better integrate email signups with her website.
Strategically, the site needed clearer structure. Her previous layout made it difficult to understand where classes were held, what services were offered, and completely omitted her Jamaica yoga retreats. We shifted away from a single-page layout and introduced a multi-page structure designed to:
Highlight her retreats and regularly scheduled classes
Support private and customized offerings
Drive email signups and retreat inquiries
The Solution
The new website was designed to feel clean, calming, and professional while guiding visitors toward action.
Key elements included:
Streamlined access to class schedules and private offerings
A dedicated Jamaica Retreats page featuring imagery from past retreats
Strategic calls to action for email signups and retreat inquiries
A class booking calendar and direct email contact for private sessions
Separate contact forms for general inquiries, private offerings, and retreat-specific applications.
Visually, we leaned into white space and Steph’s existing teal, sky blue, white, and gray color palette to create an inviting experience that reflects her brand and teaching style.
The Results
The redesign delivered both measurable improvements and confidence-building wins.
Quantitative results:
Improved bounce and exit rates on the Home, Events, and Retreats pages
Overall page views increased by 8% month-over-month within the first two months after launch
Qualitative results:
Steph feels confident sharing her website and directing people to it for signups
Managing content and updates now feels approachable instead of overwhelming
The site is positioned for future growth, including blogging and SEO optimization
Steph now has a website that supports her business, reflects her experience, and converts interest into action.
This is exactly the kind of transformation I specialize in.
If your website feels overwhelming, outdated, or hard to manage…